CompTIA’s Career Explorer
Overview
CompTIA, a global leader in IT certifications and training, is dedicated to advancing the careers of students, professionals, and career changers in technology.
The introduction of the Career Explorer platform reinforces its mission to broaden opportunities within the tech and digital workforce.
Category
Product Strategy
Services
Team
Claire Owen – Product Strategy Lead
In collaboration with infogr8:
- Jake Madsen – Producer
- David Bumbeishvili – Data Visualization Engineer
- Michael Devereux – Tech Lead
- Piero Zagami – Information Design
- Razvan Zamfira – Conceptual Design
Sector
EdTech
Objective
CompTIA aimed to simplify the exploration of tech careers, offering a straightforward alternative to traditional career sites.
This initiative underscores the diversity and global reach of tech careers beyond Silicon Valley.
Key Requirements & Functionalities
Interactive Learning Platform
The CompTIA Career Explorer is an online tool that simplifies the process of exploring tech careers by providing comprehensive insights and removing the usual complexities associated with career research.
Real-World Insights
Featuring video interviews from a diverse group of tech professionals nationwide, this platform showcases varied and inspiring career paths in technology, highlighting personal stories and experiences.
Localised Career Data
Users can access detailed information about tech careers in specific geographic areas, including required skills and current salary data, helping to tailor their career exploration to their location.
Personalised Career Support
The platform offers career assessment quizzes to provide personalised insights, helping users align their skills and interests with potential career opportunities in technology.
Product Strategy Overview
Discovery and User Insights
Hosted exploratory workshops to set the project’s vision and engaged in interviews with a broad range of users to gather essential insights.
Leveraged these insights to ensure the platform’s features resonated well with both tech newcomers and seasoned professionals, capturing the diverse needs and expectations.
User Experience and Value Proposition
Conducted user testing to refine the interface and improve navigational flows, ensuring an intuitive user experience.
Clearly defined and communicated the unique value proposition of the Career Explorer, emphasising personalised career assessments and real-world success stories to distinguish it from conventional career exploration tools.
The Result
The CompTIA Career Explorer platform has effectively become a vital resource in the tech industry, designed with a comprehensive and user-centred approach.
It connects users to a wealth of real-world stories and current job data, including detailed salary research, enabling informed and strategic career decisions.
By facilitating access to personalised career advice and showcasing diverse career pathways in technology, the platform has significantly expanded opportunities within the digital workforce, empowering users to navigate and succeed in their tech careers effectively.
“The Career Explorer was created to inform, inspire, and empower anyone interested in pursuing a rewarding career in technology.” “This is the most comprehensive and valuable information hub available today. Connecting people to real-world stories and the latest research on salaries and job openings allows anyone to learn more about technology while taking control of their careers and futures. We built this tool to showcase the many diverse and dynamic pathways you can take to build a fulfilling career.”
- Todd Thibodeaux, president and CEO of CompTIA